Risk Communications is an important facet of science-based communications. We explore this area of communications in the following FAQ.
What is it?
A set of theories and principles designed to guide communications strategies when trust is low and concern is high.
What does it do?
Risk communications address the dilemma - risks that harm and those that alarm are often substantially different. Used to reassure and ally fears, and may also be used to generate positive action and a sense of urgency.
How has Risk Communications Emerged?
Public interest, concern, and greater influence of public policy on safety, health and environmental issues have placed greater obligations on organizations to effectively communicate their positions in a manner that is understood by the public.
Media reporting os these issues has increased, mirroring the public's demand for information on risks faced. Various "Right to Know" legislation has fueled this demand and greater scrutiny of organizations perceived to create risk and hazard as part of their operations.
SciBase Associates Ltd is a science-based communications consultancy, dedicated to the ethical support of innovation-driven enterprises, research agencies, and public relations companies serving clients that face challenges in communicating scientific advances to the general public, key stakeholders, and investors.
Industry Practice Areas
SciBase offers scientific public relations in six specific industry practice areas, where our focus is bridging the gap between scientific knowledge and communications practice. Scientific expertise is merged with tailor made communications strategies, theories, intelligence gathering, and interactive systems development. This combination of technical issue awareness and communications prowess stems from the skills of our staff in the UK, and at our outsource operations in Singapore, Beijing, and Bangkok. We consult with some of the most qualified scholars, artists and researchers, all able to supply the latest viewpoints and scientific information in days rather than weeks.
Functional Practices
SciBase offers two functional practice areas - interactive and creative - that are characterized by a number of distinguishing features. Our creative division focuses on doing the groundwork that make PR campaigns reach their audience. We help prepare mission critical presentations, provide the creative startup for branding and other proposals, and produce documents of any kind utilizing first rate outsource designers. When you need preparatory work in a hurry, we utilize time zones to get the work to you on time and on spec.
SciBase's interactive division provides expertise in rich internet applications, Adobe Flash, PHP, and dynamic websites. Our flagship application, SciCom, is an issues and response management system allowing online message development and collaboration and access to our communications reference database that brings together communications theories on controversial issue communications, crisis management, new media strategies, persuasion & negotiation theory and others. We produce cutting edge Flash based websites, presentations, and interactive demonstrations.
Three factors underpin all of our products and services. Speed, accuracy and price. Learn more about our unique approach to science PR and outsourcing in the pages below.